Wednesday, November 22, 2017

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LaDIFF “Thinks Pink Bink” for Breast Cancer Awareness

LaDIFF is tickled pink to now floor the popular Bink Mobile Media table in a fresh hue, all while supporting those fighting against breast cancer. Currently offered in seven colors, BDI Furniture’s media table, Bink is now available for a limited time in fresh pink, with proceeds from its sales benefitting breast cancer research at City of Hope, a world leader in research and the treatment of serious illnesses.

Designed by Matthew Weatherly, the best-selling Bink is widely popular as a mobile media table, perfect for everything from using with a laptop, to lounging by the pool with a cold drink. Constructed with steel and aluminum, it is a durable side table that can be used inside or out. Weighing only 23 lbs., Bink is lightweight and is designed to easily slide on floor surfaces and under sofas or chairs.

Bink pink main

Just in time for Breast Cancer Awareness Month in October, customers can now #ThinkPinkBink in support of this great cause. Store customers can also gift the Pink Bink to a friend or loved one they are supporting in their own fight against breast cancer. The campaign will run October – December 2017, or until supplies last on this limited series.

“More than 250,000 people will be diagnosed with breast cancer this year alone and it will provide an enormous challenge for them and their families,” said Sarah Paxton, President of LaDIFF. “It is our hope that the proceeds from sales of our Pink Bink can support the outstanding research, clinical programs and overall level of care City of Hope provides for cancer patients and their families each day. We are thrilled to have the opportunity to do something special, and support such an amazing organization with what we believe is the perfect product in the BDI line.” Locally, LaDIFF is matching BDI’s donation with an equal amount given to the Virginia Breast Cancer Foundation.

As a limited edition series, each Pink Bink will be sequentially numbered, and each table base boasts the designer’s signature and a custom designed breast cancer awareness ribbon.

PINK BINK limited edition

“Thanks to this initiative, Bink is not only a stylish, functional addition to any home, but also a partner in the fight against breast cancer, a disease that has affected the lives of so many,” added Paxton.

It is currently available at LaDIFF, located at 125 S. 14th Street in downtown Richmond. For more information on this campaign, visit: www.bdiusa.com/thinkpink or www.ladiff.com/bink-pink .

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About BDI: BDI is a premier designer and manufacturer of high-performance furniture and an industry leader in media furniture, office and modular shelving systems. Guided by the philosophy that everything has its place, BDI furniture combines great design with innovative functionality to seamlessly integrate technology into the home and office environments. BDI products are available through leading furniture and electronic retailers throughout the United States, Canada, the UK and elsewhere. To learn more, visit www.bdiusa.com.

About City of Hope: City of Hope is an independent research and treatment center for cancer, diabetes and other lifethreatening diseases. Designated as one of only 48 comprehensive cancer centers, the highest recognition bestowed by the National Cancer Institute, City of Hope is also a founding member of the National Comprehensive Cancer Network, with research and treatment protocols that advance care throughout the world. City of Hope is located in Duarte, California, just northeast of Los Angeles, with community clinics throughout Southern California. It is ranked as one of "America's Best Hospitals" in cancer by U.S. News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation, diabetes and numerous breakthrough cancer drugs based on technology developed at the institution. For more information about City of Hope, follow us on Facebook, Twitter, YouTube or Instagram.

About LaDIFF: LaDIFF is located at 125 S. 14th St. at the corner of 14th & Dock Streets in downtown Richmond. Its 55,000 square foot showroom in a refurbished warehouse offers the mid-Atlantic’s most abundant and varied selection of modern and contemporary furniture. Since 1980, LaDIFF has attracted customers up and down the east coast to its colorful, comfortable, and fun showroom. At LaDIFF, the difference is style. For more information, please visit www.LaDIFF.com or call 804-648-6210.

About Virginia Breast Cancer Foundation: VBCF was established in 1992 as a statewide, state-based nonprofit organization committed to its mission of the eradication of breast cancer through education and advocacy. Headquartered in Richmond, VA, the goal of VBCF is to establish the end of breast cancer as a state and national priority, to advocate for the collective needs of people affected by breast cancer, and to educate all Virginians on the facts about breast cancer. For more information, please visit www.vbcf.org.